How this site can help you level up your business, brain and life.

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This site is where I share the best of what I've learned in over 11 years of successful entrepreneurship in real estate, technology and mental wellbeing (and what I'm learning right now).

The main topics I write about are:

  • Entrepreneurship
  • Mental performance
  • Personal growth

Everything is designed and intended to help you level up your business, brain or life.

Ready to dive in? Here's the good stuff 😎 (articles).

A warning ⚠️ (how this place works):

This is not a rewarding place for the unmotivated or those seeking social media style instant gratification (a hit of dopamine, with a side of no actual change 😭).

If that's you, you probably won't like it here.

But... if you:

  • βœ… Are hungry for usable practical tools and tactical info;
  • βœ… Want to scratch under the surface to go deeper;
  • βœ… Act on what you read;
  • (or are trying to be any of those things)

and want a shortcut to the curated benefits of my decade of mistakes experience and ongoing learning.

...then you will be richly rewarded here.

I promise not to dumb down my writing, but...

I also promise to keep it practical, simple and usable.

I pinky promise this is a straight talking, no BS zone.

If you're curious about why I write and what's in it for me, scroll down.

I sincerely hope my work helps improve your business, brain and life.

Thank you for reading πŸ™πŸΎ

About me (who the heck is Niraj Shah? 🧐):

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I'm an experienced real estate, wellbeing and technology entrepreneur with a pretty crazy origin story...

A sudden, serious stroke at just 30 changed my life.

Ever since then (2010), I've been striving to squeeze the most out of it.

I am ridiculously lucky to be (99%) intact and able after suffering a cerebellar infarct (the type of stroke I had). I hope you never need to go through something like that to light a fire under you and in your soul.

If you're curious about that tale and (more importantly) what I learned that can help youread about it here.


Since 2012 I've founded / co-founded 4 businesses in real estate and business investment (DKZ Equity), real estate technology (CrowdProperty), mental wellbeing (Mind: Unlockedβ„’) and sports technology (DSOβ„’).

Since 2015 I've invested in and/or advised a number of other people's businesses.

My main focus today, through DKZ Equity, is:

1. Helping SME / SMB business owners to scale and sell, or turnaround their struggling business.
2. Investing in and asset managing commercial real estate.


Alongside business, my life's primary passions and pursuits are:

  • Health: brain + mind optimisation, short term vitality, long term longevity, wellness technology.
  • Spiritual development: understanding the human spirit and mind.
  • Adventure: which I find through walking, travel, snow, mixed drinks and ice cream 😍.

And having fun along the way (otherwise, what's the point?).

And starting sentences with and πŸ˜‰.

You can find out more about me on this About Me page.

Why do I write?

  1. πŸ’‘ Clarity - the process of writing forces me to organise, evaluate and refine my thoughts. Writing is my gateway to clearer thinking, true learning and deeper understanding of these topics.

  2. 🎁 Contribution - over the years my writing has helped countless people around the planet improve their lives, businesses and mental wellbeing. Hundreds of them have told me about it. I want more of that warm, fuzzy feeling.

  3. πŸ’™ Attraction - my articles, interviews and press coverage have helped bring so many great people and opportunities into my businesses and life. I'm greedy πŸ˜‰. I want more of those!

Here's a snapshot of my life:

From the top left:

  1. Leading a tech panel at Baby Bathwater, Mexico, 2022
  2. Speaking on the main stage at Live Well London, 2019
  3. Speaking to entrepreneurs in London, 2018
  4. Leading 1000 Londoners in meditation on a closed down Tower Bridge, London, 2019
  5. Snowga on the beautiful slopes of Tignes, France, 2016
  6. Shaking up non-alcoholic cocktails at an event, London, 2018
  7. Finding a flow state in Aspen, Colorado, 2017
  8. Snow time with the love of my life in Park City, Utah, 2020
  9. A fake meditation capture by uber talented photographer Philip Suddick, courtesy of Equinox and Adam Husler at London's Design Museum, 2018