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How this site can help you level up your business, brain and life.

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This site is where I share the best of what I've learned (and am learning right now) in 12+ years of successful entrepreneurship and investing, and my ongoing explorations in brain health, mental performance and personal growth.

This place is not a business. I have nothing to sell you.

Why do I write? For my own clarity, to contribute and to cultivate attraction.

The main topics I write about are:

  • Entrepreneurship
  • Mental performance
  • Personal growth

Everything is designed and intended to help you level up your business, brain or life. (Because they all start as notes from me to myself, to help me clarify my own thinking for the same purposes 🙃)

Ready to dive in? Here's the good stuff 😎 (articles).

How this place works (a warning ⚠️):

This is not a rewarding place for anyone seeking social media style instant gratification (a hit of dopamine, with a side of no actual change 😭).

If that's you, you probably won't like it here.

But... if you:

  • ✅ Are hungry for usable practical tools and tactical info;
  • ✅ Want to scratch under the surface to go deeper;
  • ✅ Act on what you read;
  • (or are trying to be any of those things)

and want a shortcut to the curated benefits of my decade+ of mistakes experience and ongoing learning.

...then you will be richly rewarded here.

I promise not to dumb down my writing, but...

I also promise to keep it practical, simple and usable.

I pinky promise this is a straight talking, no BS zone.

If you're curious about why I write and what's in it for me, scroll down.

I sincerely hope my work helps improve your business, brain and life.

Thank you for reading 🙏🏾

About me (who the heck is Niraj Shah? 🧐):

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I'm an experienced entrepreneur, investor and advisor with an unusual background story...

A sudden, serious stroke at just 30 changed my life.

Since then (2010), I've been striving to squeeze the most out of it.

I am ridiculously lucky to be (99%) intact and able after suffering a cerebellar infarct (the type of stroke I had).

I hope you never need something like that to light the fire in your soul.

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If you're curious about that tale and (more importantly) what I learned that can help you, read about it here.

I needed to understand wtf had just happened to me...

so I became obsessed with learning about our brains and brain health.

That became an immersion into mental wellbeing, meditative practices and mental performance.

All areas that I still learn about and improve in my life today.

Since 2012 I've founded / co-founded 4 businesses:

Since 2015 I've invested in and/or advised a number of other people's businesses.

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My north star today is to positively impact lives at scale - spanning from where we live, work and play (Real Estate) to how we care for ourselves and each other (Health & Wellness) - through empowering and enhancing the businesses that serve these pivotal industries.

I do that through DKZ Equity, which works with owners of businesses that serve the Real Estate and Health & Wellness sectors who want to either enhance or expand their enterprises, or exit for the highest possible valuation.

Alongside business, my primary passions and pursuits are:

  • Exploring meditative practices, brain / mind performance and wellness technology.
  • Building my skillset in personal investment and wealth management.
  • Frequent adventures in travel, snow and mixed drinks.

And having fun along the way (otherwise, what's the point?).

You can find out more about me on this About Me page.

Why do I write?

  1. 💡 Clarity - the process of writing forces me to organise, evaluate and refine my thoughts. Writing is my gateway to clearer thinking, true learning and deeper understanding of these topics.

  2. 🎁 Contribution - over the years my writing has helped countless people around the planet improve their lives, businesses and mental wellbeing. Hundreds of them have told me about it. I want more of that warm, fuzzy feeling.

  3. 💙 Attraction - my articles, interviews and press coverage have helped bring so many great people and opportunities into my businesses and life. I'm greedy 😉. I want more of those!

Here's a snapshot of my life:

From the top left:

  1. Leading a tech panel at Baby Bathwater, Mexico, 2022
  2. Speaking on the main stage at Live Well London, 2019
  3. Speaking to entrepreneurs in London, 2018
  4. Leading 1000 Londoners in meditation on a closed down Tower Bridge, London, 2019
  5. Snowga on the beautiful slopes of Tignes, France, 2016
  6. Shaking up non-alcoholic cocktails at an event, London, 2018
  7. Finding a flow state in Aspen, Colorado, 2017
  8. Snow time with the love of my life in Park City, Utah, 2020
  9. A fake meditation capture by uber talented photographer Philip Suddick, courtesy of Equinox and Adam Husler at London's Design Museum, 2018